Understanding brands /
Understanding brands / [print]
produced and directed by Kurt Breitenmoser ; written by Luke Preston.
, Australia
- New York : Films for the Humanities and Sciences (c)2010.
- 1 videodisc (27 min.) : sound,col. ; 4 3/4 in.
Originally produced as a motion picture in 2010.
Executive producer: Simon Garner. Executive producer: Simon Garner.
Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
9781617331374
FFH 42209 Films for the Humanities and Sciences
Brand name products.
Branding (Marketing)
Product management.
Advertising.
HD69.F487.U534 2010 HD69
Originally produced as a motion picture in 2010.
Executive producer: Simon Garner. Executive producer: Simon Garner.
Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
9781617331374
FFH 42209 Films for the Humanities and Sciences
Brand name products.
Branding (Marketing)
Product management.
Advertising.
HD69.F487.U534 2010 HD69