Theory and research in mass communication : contexts and consequences /
Perry, David K,
Theory and research in mass communication : contexts and consequences / [print] David K. Perry. - Mahwah, New Jersey : L. Erlbaum Associates, (c)1996. - ix, 230 pages : illustrations ; 24 cm.
Introduction and the Historical Contexts of Media Theory and Research -- Processes of Theory Construction and Research -- Mass Media Processes and Contexts -- Theories of Media Audiences -- Media Ownership and Theories of Media Content -- The Cognitive Effects of Mass Communication -- Generally Intended Mass Media Effects: Attitude Change and Persuasion -- Communication Campaigns -- Mass Communication, Public Opinion, and Civic Engagement -- Unintended Effects of Mass Communication: The Impact of Media Violence and Sex -- The Philosophical Context.
95040249
Mass media--Philosophy.
P90.P462.T446 1996
Theory and research in mass communication : contexts and consequences / [print] David K. Perry. - Mahwah, New Jersey : L. Erlbaum Associates, (c)1996. - ix, 230 pages : illustrations ; 24 cm.
Introduction and the Historical Contexts of Media Theory and Research -- Processes of Theory Construction and Research -- Mass Media Processes and Contexts -- Theories of Media Audiences -- Media Ownership and Theories of Media Content -- The Cognitive Effects of Mass Communication -- Generally Intended Mass Media Effects: Attitude Change and Persuasion -- Communication Campaigns -- Mass Communication, Public Opinion, and Civic Engagement -- Unintended Effects of Mass Communication: The Impact of Media Violence and Sex -- The Philosophical Context.
95040249
Mass media--Philosophy.
P90.P462.T446 1996