The power of strategic thinking : lock in markets, lock out competitors /

Robert, Michel, 1941-,

The power of strategic thinking : lock in markets, lock out competitors / [print] Michel Robert. - New York : McGraw-Hill, (c)2000. - xii, 206 pages : illustrations ; 24 cm.



Preface -- 1. Do you suffer from competitor obsession? -- 2. Changing the rules of play -- 3. The CEO's dilemma: strategic ambiguity -- 4. Strategic thinking: the essence of competitive advantage -- 5. Driving force: the DNA of strategic thinking -- 6. Crafting and articulating a distinctive strategy -- 7. Areas of excellence: widening your competitive advantage -- 8. The concept of strategic leverage -- 9. Managing your competitor's strategy to your advantage -- 10. Sandbox competition and the rules of war -- 11. The CEO as process leader -- 12. Making strategic thinking a repeatable practice -- 13. Megachanges that will challenge every company's strategy -- Bibliography -- Index.



00267086

GBA0-72582


Business planning.
Strategic planning.

HD30.R642.P694 2000