Change by design : how design thinking transforms organizations and inspires innovation /
Brown, Tim, 1954-,
Change by design : how design thinking transforms organizations and inspires innovation / [print] Tim Brown ; with Barry Katz. - first edition. - [New York] : Harper Business, (c)2009. - viii, 264 pages : illustrations ; 24 cm.
Illustrations on end papers.
Includes bibliographies and index.
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IdahoEO's internationally recognized Design Thinking process.
9780061766084
2009014596
Organizational change.
Reengineering (Management)
Corporate reorganizations.
Industrial design.
HD58.K19.C436 2009
Change by design : how design thinking transforms organizations and inspires innovation / [print] Tim Brown ; with Barry Katz. - first edition. - [New York] : Harper Business, (c)2009. - viii, 264 pages : illustrations ; 24 cm.
Illustrations on end papers.
Includes bibliographies and index.
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IdahoEO's internationally recognized Design Thinking process.
9780061766084
2009014596
Organizational change.
Reengineering (Management)
Corporate reorganizations.
Industrial design.
HD58.K19.C436 2009