Going global : an information sourcebook for small and medium-sized businesses /
Awe, Susan C., 1948-,
Going global : an information sourcebook for small and medium-sized businesses / [print] Susan C. Awe. - Santa Barbara, California : Libraries Unlimited, (c)2009. - xv, 265 pages : illustrations ; 24 cm.
Includes bibliographies and index.
Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- Entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally.
In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.
9781591586517
2009020615
Small business.
International trade.
Globalization.
HD2341.A966.G656 2009
Going global : an information sourcebook for small and medium-sized businesses / [print] Susan C. Awe. - Santa Barbara, California : Libraries Unlimited, (c)2009. - xv, 265 pages : illustrations ; 24 cm.
Includes bibliographies and index.
Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- Entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally.
In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.
9781591586517
2009020615
Small business.
International trade.
Globalization.
HD2341.A966.G656 2009