Dancing with digital natives : staying in step with the generation that's transforming the way business is done /
Dancing with digital natives : staying in step with the generation that's transforming the way business is done / [print]
edited by Michelle Manafy and Heidi Gautschi.
- Medford, New Jersey : CyberAge Books, (c)2011.
- xiv, 394 pages : illustrations ; 22 cm.
Includes bibliographies and index.
When Facebook comes to work: understanding the work practice of the digital native Thinking outside the cubicle: examining the changing shape of today's workspace The dis-organization of invention Native in blue: understanding the challenges and opportunties in managing today's police officers I'm with the brand: How generation Y will transform hiring through personal branding / Dan Schawbel -- With, not to: the value of social CRM Inspired interaction: youth marketing on mobile Adapting old-fashioned marketing values to the needs of the digital native The social media imperative: learning to engage digital natives where they live Social capitalism and the reputation economy Brynn Evans -- Susan Evans -- Carolina M. Reid -- Christa M. Miller and Lt. David Hubbard -- Marshall Lager -- Peggy Anne Salz -- Michael P. Russell -- Sashi Bellamkonda -- Michelle Manafy -- The digital natives are the entertainment! / Richard Hull -- Ethics, technology, and the net generation: rethinking IP law The old news and the good news: engaging emerging readers through social interaction T'ecoutes quoi ti? Digital natives as music consumers in Lille, France Making the grade: standards and promoting achievement through technology -- Quest to learn: a public school for today's digital kids Teaching, digital literacy digitally: a collaborative approach French lessons: how france is educating its digital natives Native knowledge: knowing what they know--and learning how to teach them the rest Albert M. Erisman -- Michelle Manafy -- Heidi Gautschi and Emilie Moreau -- Robert J. Torres, Rebecca Rufo-Tepper, Arana Shapiro -- Jami L. Cariacio and Lance Heidig -- Heidi Gautschi -- Mary Ann Bell.
Generational differences have always influenced how business is done, but in the case of "digital natives"-those immersed in digital technology from birth-we are witnessing a tectonic shift. As an always-connected, socially networked generation comes to dominate business and society, organizations can ignore the implications only at the risk of irrelevance. -- In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how business is done. -- Michelle Manafy is director of content for FreePint, Limited and was previously editorial director of the Enterprise Group for Information Today, Incorporated An award-winning writer and editor, her focus is on emerging trends in digital content and how they shape successful business practices. In addition to writing on such technology topics as digital publishing, econtent development, and social media, Manafy is a sought-after speaker and a dedicated mentor to many digital natives. -- Heidi Gautschi grew up in France and the United States, and continues to divide her time between the two countries. She has taught in the French university system for more than 10 years, most recently at University of Lille 3, and developed her intense interest in digital natives from experiences and observations both in and beyond the classroom. Her research looks at the cultural, social, political, and economic implications of communication technology. --Book Jacket.
9780910965873
2011003709
015853391 Uk
Generation Y.
Technology and youth.
Young consumers.
Information technology--Social aspects.
Information technology--Economic aspects.
Diffusion of innovations.
HQ799 HQ799.G277.D363 2011
Includes bibliographies and index.
When Facebook comes to work: understanding the work practice of the digital native Thinking outside the cubicle: examining the changing shape of today's workspace The dis-organization of invention Native in blue: understanding the challenges and opportunties in managing today's police officers I'm with the brand: How generation Y will transform hiring through personal branding / Dan Schawbel -- With, not to: the value of social CRM Inspired interaction: youth marketing on mobile Adapting old-fashioned marketing values to the needs of the digital native The social media imperative: learning to engage digital natives where they live Social capitalism and the reputation economy Brynn Evans -- Susan Evans -- Carolina M. Reid -- Christa M. Miller and Lt. David Hubbard -- Marshall Lager -- Peggy Anne Salz -- Michael P. Russell -- Sashi Bellamkonda -- Michelle Manafy -- The digital natives are the entertainment! / Richard Hull -- Ethics, technology, and the net generation: rethinking IP law The old news and the good news: engaging emerging readers through social interaction T'ecoutes quoi ti? Digital natives as music consumers in Lille, France Making the grade: standards and promoting achievement through technology -- Quest to learn: a public school for today's digital kids Teaching, digital literacy digitally: a collaborative approach French lessons: how france is educating its digital natives Native knowledge: knowing what they know--and learning how to teach them the rest Albert M. Erisman -- Michelle Manafy -- Heidi Gautschi and Emilie Moreau -- Robert J. Torres, Rebecca Rufo-Tepper, Arana Shapiro -- Jami L. Cariacio and Lance Heidig -- Heidi Gautschi -- Mary Ann Bell.
Generational differences have always influenced how business is done, but in the case of "digital natives"-those immersed in digital technology from birth-we are witnessing a tectonic shift. As an always-connected, socially networked generation comes to dominate business and society, organizations can ignore the implications only at the risk of irrelevance. -- In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how business is done. -- Michelle Manafy is director of content for FreePint, Limited and was previously editorial director of the Enterprise Group for Information Today, Incorporated An award-winning writer and editor, her focus is on emerging trends in digital content and how they shape successful business practices. In addition to writing on such technology topics as digital publishing, econtent development, and social media, Manafy is a sought-after speaker and a dedicated mentor to many digital natives. -- Heidi Gautschi grew up in France and the United States, and continues to divide her time between the two countries. She has taught in the French university system for more than 10 years, most recently at University of Lille 3, and developed her intense interest in digital natives from experiences and observations both in and beyond the classroom. Her research looks at the cultural, social, political, and economic implications of communication technology. --Book Jacket.
9780910965873
2011003709
015853391 Uk
Generation Y.
Technology and youth.
Young consumers.
Information technology--Social aspects.
Information technology--Economic aspects.
Diffusion of innovations.
HQ799 HQ799.G277.D363 2011