Selling yourself without selling out : a leader's guide to ethical self-promotion /

Hernez-Broome, Gina,

Selling yourself without selling out : a leader's guide to ethical self-promotion / [print] Gina Hernez-Broome, Cindy McLaughlin, and Stephanie Trovas. - Greensboro, North Carolina : Center for Creative Leadership, (c)2006. - 32 pages ; 23 cm. - An ideas into action guidebook . - Ideas into action guidebooks. .

At head of title on cover: For the practicing manager. "CCL no. 431"--T.p. verso.



Self-promotion : a leader's job -- Strategic visibility and its benefits -- Benefits for the individual -- Benefits for others -- Rethinking self-promotion -- Techniques for promoting yourself -- Connecting with others -- Developing yourself -- Creating opportunities -- Finding the sweet spot.

"Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion - the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire."--BOOK JACKET.



9781882197958

2007271982


Executive ability.
Leadership.
Communication in management.
Organizational behavior.

HD38.T862.S455 2006 HD38