No logo : brands, globalization, resistance /
No logo : brands, globalization, resistance / [print]
Media Education Foundation ; executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera/color, Kelly Garner.
- [Northampton, Massachusetts] : Media Education Foundation, (c)2003.
- 1 videodisc (42 min.) : sound, color with black and white sequences ; 4 3/4 in.
Based on the book No logo by Naomi Klein. "The use of the following media material is protected by the FAIR USE CLAUSE of the U.S. Copyright Act of 1976, which allows for the rebroadcast of copyrighted materials for the purpose of commentary, criticism and education." --
Intro -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism and reclaiming the streets. Extras (9 minutes): Virgin stretches the brand ; Cool hunting and the cooptation of youth culture ; Branding and BMW films ; Coke vs. tap water ; Mickey Mouse goes to Haiti ; Benetton and political advertising ; Public vs. private.
Sound design, Thom Monahan ; script supervisor, Loretta Alper. Sound design, Thom Monahan ; script supervisor, Loretta Alper.
"Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work --
9781893521858
International business enterprises--Political aspects.
International business enterprises--Public opinion.
Brand name products--Political aspects.
Consumers' preferences.
Documentary films.
Video recordings for the hearing impaired.
HD2755.M489.N656 2003 HD2755
Based on the book No logo by Naomi Klein. "The use of the following media material is protected by the FAIR USE CLAUSE of the U.S. Copyright Act of 1976, which allows for the rebroadcast of copyrighted materials for the purpose of commentary, criticism and education." --
Intro -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism and reclaiming the streets. Extras (9 minutes): Virgin stretches the brand ; Cool hunting and the cooptation of youth culture ; Branding and BMW films ; Coke vs. tap water ; Mickey Mouse goes to Haiti ; Benetton and political advertising ; Public vs. private.
Sound design, Thom Monahan ; script supervisor, Loretta Alper. Sound design, Thom Monahan ; script supervisor, Loretta Alper.
"Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work --
9781893521858
International business enterprises--Political aspects.
International business enterprises--Public opinion.
Brand name products--Political aspects.
Consumers' preferences.
Documentary films.
Video recordings for the hearing impaired.
HD2755.M489.N656 2003 HD2755