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Marketing /

Lamb, Charles W,

Marketing / [print] Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - eighth edition. - Mason, Ohio : Thomson/South-Western, (c)2006. - xxxii, 736 : color illustrations ; 28 cm.

ISBN: 9780324221558

LCCN: 2005618469

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415.M478.M375 2006 HF5415

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