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Principles of advertising : a global perspective /

Lee, Monle,

Principles of advertising : a global perspective / [print] Monle Lee, Carla Johnson. - second edition. - New York : Haworth Press, (c)2005. - xxi, 427 pages : illustrations ; 22 cm.

LCCN: 2005002253

Nat. Bib. No.: GBA550892 bnb

Nat. Bib. Agency Control No.: 013221118 Uk

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821.J66.P756 2005 HF5821

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