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Strategic sport communication

Pedersen, Paul M. 1970-

Strategic sport communication Paul M. Pedersen, PhD (Indiana University, Bloomington, Indiana), Pamela C. Laucella, PhD (Indiana University-PurdueUniversity Indianapolis, Indianapolis, Indiana), Edward (Ted) M. Kian, PhD (Oklahoma State University, Stillwater, Oklahoma), Andrea N. Geurin, PhD (Griffith University, Brisbane, Australia) - Second edition - xiii, 409 Seiten Illustrationen, Diagramme, Porträts 29 cm

Auf dem Buchrücken: eBook available at your campus bookstore or HumanKinetics.com Literaturverzeichnis Seite 363-393 Mit Register

ISBN: 9781492525776 1492525774

LCCN: 2015039410

Index Terms--Curriculum Objective: --Sport Marketing and Communication--SPT3700

LC Class. No.: GV713 / .P43 2017

Dewey Class. No.: 796.06/9

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