Fundamentals of business communication /
Roberts, Sherry J.
Fundamentals of business communication / [print] by Sherry J. Roberts. - first edition. - Tinley Park, Ill. : Goodheart-Willcox Company, (c)2012. - 486 pages : color illustrations ; 29 cm
Unit 1 : Communicating for success. Understanding the communication process -- Communicating in a global society -- Using technology to communicate -- Communicating and working in teams -- Unit 2 : Grammar basics for successful communication. Improving grammar skills -- Improving grammar mechanics -- Unit 3 : Writing for successful communication. Writing as a process -- Writing style -- Formatting letters, memos, and e-mails -- Writing effective business communication -- Unit 4 : Speaking for successful communication. Speaking informally -- Giving presentations -- Using digital media -- Unit 5 : Listening and reading for successful communication. Listening with a purpose -- Reading with a purpose -- Unit 6 : Writing for successful business purposes. Writing and interviewing for employment -- Writing reports -- Using visual aids.
Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. Data files available on the student companion website provide additional exercises to provide practice and reinforce learning. - Publisher.
9781605254722
2010040298
Business communication--Juvenile literature.
Business writing--Juvenile literature.
HF5718.R647.F863 2012 HF5718
Fundamentals of business communication / [print] by Sherry J. Roberts. - first edition. - Tinley Park, Ill. : Goodheart-Willcox Company, (c)2012. - 486 pages : color illustrations ; 29 cm
Unit 1 : Communicating for success. Understanding the communication process -- Communicating in a global society -- Using technology to communicate -- Communicating and working in teams -- Unit 2 : Grammar basics for successful communication. Improving grammar skills -- Improving grammar mechanics -- Unit 3 : Writing for successful communication. Writing as a process -- Writing style -- Formatting letters, memos, and e-mails -- Writing effective business communication -- Unit 4 : Speaking for successful communication. Speaking informally -- Giving presentations -- Using digital media -- Unit 5 : Listening and reading for successful communication. Listening with a purpose -- Reading with a purpose -- Unit 6 : Writing for successful business purposes. Writing and interviewing for employment -- Writing reports -- Using visual aids.
Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. Data files available on the student companion website provide additional exercises to provide practice and reinforce learning. - Publisher.
9781605254722
2010040298
Business communication--Juvenile literature.
Business writing--Juvenile literature.
HF5718.R647.F863 2012 HF5718