Status update : celebrity, publicity, and branding in the social media age /
Marwick, Alice Emily,
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. - New Haven : Yale University Press, (c)2013. - 1 online resource (viii, 360 pages)
Includes bibliographies and index.
A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion.
9780300199154
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Electronic Books.
TK5105 / .S738 2013
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. - New Haven : Yale University Press, (c)2013. - 1 online resource (viii, 360 pages)
Includes bibliographies and index.
A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion.
9780300199154
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Electronic Books.
TK5105 / .S738 2013