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Marketing fashion : strategy, branding and promotion / Harriet Posner.

By: Material type: TextTextPublication details: London : Laurence King Publishing, (c)2015.Edition: Second editionDescription: 1 online resource (240 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781780678061
Subject(s): Genre/Form: LOC classification:
  • HD9940 .M375 2015
Online resources: Available additional physical forms:
Contents:
Marketing Strategy -- Research and Planning -- Understanding the Customer -- Introduction to Branding -- Fashion Promotion -- Careers in Fashion Marketing.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HD9940.2 (Browse shelf(Opens below)) Link to resource Available ocn922978821

Includes bibliographies and index.

The Fashion Market -- Marketing Strategy -- Research and Planning -- Understanding the Customer -- Introduction to Branding -- Fashion Promotion -- Careers in Fashion Marketing.

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