Amazon cover image
Image from Amazon.com

Understanding marketing : expert solutions to everyday challenges.

Material type: TextTextSeries: Publication details: Boston, Mass. : Harvard Business Press, (c)2010.Description: 1 online resource (xiv, 132 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422157329
Subject(s): Genre/Form: LOC classification:
  • HF5415 .U534 2010
Online resources: Available additional physical forms:Review: "This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--BOOK JACKET.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HF5415 (Browse shelf(Opens below)) Link to resource Available ocn868827415

Includes bibliographical references.

"This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--BOOK JACKET.

COPYRIGHT NOT covered - Click this link to request copyright permission:

https://lib.ciu.edu/copyright-request-form

There are no comments on this title.

to post a comment.