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Manage the media : (don't let the media manage you) / William J. Holstein.

By: Material type: TextTextSeries: Publication details: Boston, Mass. : Harvard Business Press, (c)2008.Description: 1 online resource (103 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422146057
Subject(s): Genre/Form: LOC classification:
  • HD59 .M363 2008
Online resources: Available additional physical forms:
Contents:
What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HD59.6.6 (Browse shelf(Opens below)) Link to resource Available ocn868068778

Includes bibliographies and index.

How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.

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