Bancassurance in Europe /by Tobias C. Hoschka.
Material type:
TextPublication details: London : Palgrave Macmillan UK : (c)1994.; Imprint : Palgrave Macmillan, (c)1994.Description: 1 online resource (XII, 174 pages) : online resourceContent type: - text
- computer
- online resource
- 9781349234554
- HB172 .B363 1994
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
|
G. Allen Fleece Library ONLINE | Non-fiction | HB172.5 (Browse shelf(Opens below)) | Link to resource | Available | on1086554918 |
Includes bibliographies and index.
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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