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Stand out! : building brilliant brands for the world we live in / Brian McGurk.

By: Material type: TextTextSeries: Marketing collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xvi, 143 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781951527532
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5415.1265
Online resources: Available additional physical forms:
Contents:
Chapter 1. The origin and nature of branding. Where did branding come from? ; What's the buzz? ; The nature of branding -- Chapter 2. What are you thinking? Who do we think of? ; Can we or can't we? Will we or won't we? ; Who do you think you are? ; What do you think you're worth? -- Chapter 3 Building brilliant brands. The How- to from the get-go ; Brand transformation is a structured process ; A word about money ; Mandatory modern marketing media ; Living the brand experience ; Putting design in its rightful place ; Doing branding in the digital age ; How do you know they get it? ; Tools of the trade--Research and insights ; Tools of the trade--Creativity and innovation ; Building a brilliant brand book ; Building a brilliant website -- Chapter 4. Branding in the world we live in ; The age of dynamism ; 1Brand experience--A two-way commercial force ; Be a brand expeditionary ; Aspiration and inspiration--The importanceof purpose ; The power of branding--Magnetism or hypnotism? ; From nations to destinations--The branding of places -- Chapter 5. A final thought: the beauty of branding ; The beauty of branding is not skin deep.
Abstract: Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "word wizard" glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding--its history, theory, and practice--easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation ... it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
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Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5415.1265 (Browse shelf(Opens below)) Link to resource Available BEP9781951527532
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5415.1265 (Browse shelf(Opens below)) Link to resource Available 9781951527532

Chapter 1. The origin and nature of branding. Where did branding come from? ; What's the buzz? ; The nature of branding -- Chapter 2. What are you thinking? Who do we think of? ; Can we or can't we? Will we or won't we? ; Who do you think you are? ; What do you think you're worth? -- Chapter 3 Building brilliant brands. The How- to from the get-go ; Brand transformation is a structured process ; A word about money ; Mandatory modern marketing media ; Living the brand experience ; Putting design in its rightful place ; Doing branding in the digital age ; How do you know they get it? ; Tools of the trade--Research and insights ; Tools of the trade--Creativity and innovation ; Building a brilliant brand book ; Building a brilliant website -- Chapter 4. Branding in the world we live in ; The age of dynamism ; 1Brand experience--A two-way commercial force ; Be a brand expeditionary ; Aspiration and inspiration--The importanceof purpose ; The power of branding--Magnetism or hypnotism? ; From nations to destinations--The branding of places -- Chapter 5. A final thought: the beauty of branding ; The beauty of branding is not skin deep.

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Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "word wizard" glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding--its history, theory, and practice--easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation ... it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!

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