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Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi.

By: Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2019.Edition: Second editionDescription: 1 online resource (151 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781948976794
Subject(s): Genre/Form: LOC classification:
  • HF5414 .S635 2019
Online resources: Available additional physical forms:
Contents:
Chapter 2. Consumer-generated content and web 2.0 -- Chapter 3. Trustworthiness of consumer-generated content -- Chapter 4. A cross-national perspective on consumer-generated content -- Chapter 5. The impact of influencer marketing on consumer-generated Content -- Chapter 6. Optimizing consumer-generated content.
Subject: The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5414 (Browse shelf(Opens below)) Link to resource Available 9781948976794

Chapter 1. What is consumer-generated content? -- Chapter 2. Consumer-generated content and web 2.0 -- Chapter 3. Trustworthiness of consumer-generated content -- Chapter 4. A cross-national perspective on consumer-generated content -- Chapter 5. The impact of influencer marketing on consumer-generated Content -- Chapter 6. Optimizing consumer-generated content.

The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.

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Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Description based on PDF viewed 03/31/2019.

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