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The Olympic sports economy /Max Donner.

By: Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2020.Edition: First editionDescription: 1 online resource (xix, 171 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781951527013
Subject(s): Genre/Form: LOC classification:
  • GV721 .O496 2020
Online resources: Available additional physical forms:
Contents:
Chapter 2. The MBA's guide to the Olympics -- Chapter 3. Accelerating success: Olympic sports put talent to work -- Chapter 4. Jumping hurdles -- Chapter 5. From Rio to Tokyo--charting a new course -- Chapter 6. The media Is the message -- Chapter 7. Get set for 2030.
Abstract: Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams worksbehind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies andreports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction GV721.5 (Browse shelf(Opens below)) Link to resource Available 9781951527013

Includes bibliographies and index.

Chapter 1. Building values -- Chapter 2. The MBA's guide to the Olympics -- Chapter 3. Accelerating success: Olympic sports put talent to work -- Chapter 4. Jumping hurdles -- Chapter 5. From Rio to Tokyo--charting a new course -- Chapter 6. The media Is the message -- Chapter 7. Get set for 2030.

Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams worksbehind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies andreports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

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Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Description based on PDF viewed 12/23/2019.

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