Global business strategy /Cornelis A. de Kluyver and John A. Pearce II.

By:

De Kluyver, Cornelis A [Author]

Contributor(s):

Pearce, John A []

Material type: Text

TextSeries: Edition: First editionDescription: 1 online resource (xv, 267 pages) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781637420430

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HD62 .G563 2021

Online resources:

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Available additional physical forms:

Contents:

Part II. Global strategy development. Chapter 5. Assessing a company's resource base and capabilities for going global ; Chapter 6. Global strategy formulation ; Chapter 7. Target market selection and entry strategies -- Part III. Global strategic management. Chapter 8. Globalizing the value proposition ; Chapter 9. Global positioning and branding ; Chapter 10. Globalizing the value creation infrastructure ; Chapter 11. Globalizing the management model.

Abstract: Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HD62.4 (Browse shelf(Opens below))	Link to resource	Available		9781637420430

Part I. The global competitive environment. Chapter 1. The globalization of markets and competition ; Chapter 2. The globalization of companies and competitive advantage ; Chapter 3. The globalization of opportunity and risk ; Chapter 4. The globalization of corporate social responsibility -- Part II. Global strategy development. Chapter 5. Assessing a company's resource base and capabilities for going global ; Chapter 6. Global strategy formulation ; Chapter 7. Target market selection and entry strategies -- Part III. Global strategic management. Chapter 8. Globalizing the value proposition ; Chapter 9. Global positioning and branding ; Chapter 10. Globalizing the value creation infrastructure ; Chapter 11. Globalizing the management model.

Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

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