The SAGE handbook of international marketing /edited by Masaaki Kotabe and Kristiaan Helsen.

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781412934282

Subject(s):

Export marketing

LOC classification:

HF1416 .S244 2009
HF1416

Online resources:

Inhaltsverzeichnis

Available additional physical forms:

Contents:

Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization/ Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment/ Jonathan Doh and Terrence Guay -- Marketing and the global legal environment/ Subhash Jain and Robert Bird -- Consumer cognition across cultures/ Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization/ Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues/ V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights/ Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing/ Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances/ Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry/ Desislava Dikova and Keith D. Brouthers -- Exit strategies/ Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy/ Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy/ Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy/ Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products/ Trichy V. Krishnan and Suman Ann Thomas -- Global branding/ John Roberts and Julien Cayla -- Pricing in the global marketplace/ Kristiaan Helsen -- Global communications/ Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution/ Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing/ Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management/ Thomas Brashear Alejandro -- The Internet and international marketing/ Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization/ Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace/ Georges Enderle and Patrick E. Murphy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference (Library Use ONLY)	G. Allen Fleece Library REFERENCE	RES	HF1416 .S24 2009 (Browse shelf(Opens below))	Available		31923001380589

Includes bibliographies and index.

Theoretical paradigms, issues, and debates/ Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization/ Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment/ Jonathan Doh and Terrence Guay -- Marketing and the global legal environment/ Subhash Jain and Robert Bird -- Consumer cognition across cultures/ Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization/ Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues/ V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights/ Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing/ Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances/ Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry/ Desislava Dikova and Keith D. Brouthers -- Exit strategies/ Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy/ Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy/ Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy/ Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products/ Trichy V. Krishnan and Suman Ann Thomas -- Global branding/ John Roberts and Julien Cayla -- Pricing in the global marketplace/ Kristiaan Helsen -- Global communications/ Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution/ Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing/ Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management/ Thomas Brashear Alejandro -- The Internet and international marketing/ Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization/ Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace/ Georges Enderle and Patrick E. Murphy.

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