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Advertising, promotion, and other aspects of integrated marketing communications /Terence A. Shimp,

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, (c)2013.Edition: ninth edition.itionDescription: xxii, 729 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781111580216
Subject(s): LOC classification:
  • HF5415 .A384 2013
  • HF5415
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference (Library Use ONLY) G. Allen Fleece Library REFERENCE RES HF5415.123 .S556 2013 (Browse shelf(Opens below)) Available 31923001850565

Previous edition published in 2010.

Includes bibliographies and index.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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