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All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz.

By: Contributor(s): Material type: TextTextPublication details: New York, New York : Portfolio/Penguin, (c)2012.Description: 248 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780241961643
  • 9781591844655
Subject(s): LOC classification:
  • HF5415 .A453 2012
  • HF5415
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
Subject: Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. https://www.amazon.com/All-Business-Local-Matters-Virtual/dp/1591844657/ref=sr_1_1?dchild=1&keywords=9781591844655&qid=1591384146&s=books&sr=1-1
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference (Library Use ONLY) G. Allen Fleece Library REFERENCE RES HF5415.1265 .Q45 2012 (Browse shelf(Opens below)) Available 31923001742838

Includes bibliographies and index.

Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.

https://www.amazon.com/All-Business-Local-Matters-Virtual/dp/1591844657/ref=sr_1_1?dchild=1&keywords=9781591844655&qid=1591384146&s=books&sr=1-1

COPYRIGHT NOT covered - Click this link to request copyright permission:

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