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Essentials of entrepreneurship / author, Lisa Mulka ; contributors, Brittany Catalano, Stacey Dadd, Ally Jacques, Mandy Lange. [print]

By: Contributor(s): Material type: TextTextPublication details: Warwick, Rhode Island : B.E. Publishing, (c)2018.Edition: first editionDescription: v, 392 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781626893306
Subject(s): Genre/Form: LOC classification:
  • HB615.L274.E874 2018
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Idea generation -- Business plan -- Market research process -- Business types -- Budgeting and accounting -- Sources of funding -- Economics of entrepreneurship -- Business leadership -- Business communication -- Ethical and legal considerations -- Foundations of management -- Human resources -- Product development -- Managing risk -- Marketing and selling -- Marketing mix -- Growth strategies -- Exit strategies.
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Holdings
Item type Current library Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION HB615.M957.E874 2018 (Browse shelf(Opens below)) Available 31923001697230

Characteristics of entrepreneurship -- Idea generation -- Business plan -- Market research process -- Business types -- Budgeting and accounting -- Sources of funding -- Economics of entrepreneurship -- Business leadership -- Business communication -- Ethical and legal considerations -- Foundations of management -- Human resources -- Product development -- Managing risk -- Marketing and selling -- Marketing mix -- Growth strategies -- Exit strategies.

COPYRIGHT NOT covered - Click this link to request copyright permission:

COPYRIGHT NOT covered - Click this link to request copyright permission:

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