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Introducing public relations : theory and practice / Keith Butterick. [print]

By: Material type: TextTextPublication details: London ; thousand Oaks, California : SAGE, (c)2011.Description: xvi, 228 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412921145
  • 9781412921152
Subject(s): LOC classification:
  • HD59.B988.I587 2011
  • HD59
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- Pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective Puerto Rico campaigns into practice -- Corporate communications and financial Puerto Rico -- Government and the public sector -- From charities to celebrities : the variety and diversity of Puerto Rico practice -- Where Puerto Rico (and you) can go next.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HD59.B88 2011 (Browse shelf(Opens below)) Available 31923001625041

Formerly CIP. Uk

Includes bibliographies and index.

Pt. 1. Public relations in theory. Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- Pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective Puerto Rico campaigns into practice -- Corporate communications and financial Puerto Rico -- Government and the public sector -- From charities to celebrities : the variety and diversity of Puerto Rico practice -- Where Puerto Rico (and you) can go next.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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