Community-based prevention : reducing the risk of cancer and chronic disease / David McLean, Dan Williams, Sonia Lamont, and Hans Krueger.

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Includes bibliographical references.

Cover -- Contents -- Part A. Purpose and Context -- 1. Introduction : Mastering the surge in chronic diseases -- 2. Cancer, chronic disease, and the relevance of CPEs -- 3. Prevention educational leaders in British Columbia -- Part B. Other Models of Community-Based Prevention Educators -- 4. Identifying models of prevention coordination in the community -- 5. North Karelia : Field office staff -- 6. Northern Ireland : Health promotion officers -- 7. Kentucky : Cooperative Extension agents and cancer control specialists -- 8. North Carolina : Community health ambassadors -- 9. Manitoba : Health promotion coordinators -- Part C. A Strategic Pattern for Prevention Educators -- 10. Important elements of a CPE-like program -- 11. Establishing a foundation : Conceptual frameworks -- 12. Tracking outcomes : Evaluation matters -- 13. Conclusion : Sustained investment in prevention -- Appendix I. Key informants -- Appendix II. Cancer prevention program standards in Canada.

Cancer and chronic disease are a rapidly increasing global health burden : according to the Milken Institute, the annual cost to the national US economy of the seven most common chronic conditions will rise to 4.2 trillion by 2023. The data are just as dramatic in Canada, Europe, Australia, and increasingly, in countries in the developing world. As communities, governments, and health organizations worldwide struggle to avoid being swamped by health care costs - not to mention the impact of suffering and poor quality of life - the only long-term, sustainable hope must be based on prevention efforts. This book presents a promising new approach to educating, engaging, empowering, and generating action within communities as part of that broader prevention agenda. The authors review representative global experiences with community based prevention educators, focusing on the prevention coordination work that can be accomplished within geographical areas ranging from local communities to broader regions. Among the findings they reveal in this book are the fundamental elements of successful Community Based Prevention programs - skilled staff, high-quality evaluation, and sustained investment in prevention efforts.